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In Friday's Persuasion, we wondered: who are those faceless people at Wimbledon and Henley and Harrods? The latest exercise in stunt marketing treated British tennis goers etc. to a mute and faceless couple, dressed in dark suits. Creepy, actually. The countdown clock revealing the "true character" of the stunt expired Tuesday morning with the opening of the British International Motor Show and the unveiling of the latest sports coupe from Lotus, the Evora. She's very pretty. But how effective was the "stunt"? As a teaser, facelessness seems awfully generic, if eye-catching. I like Tony Chapman's idea that it would have worked well for an employment service. For a car? I'm not so sure. You can rev the new Evora online at http://www.facelesspeople.com
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Bryce Will from Canada writes: The faceless idea didn't seem to translate well to the web. Other than the intro, the whole faceless concept is lost.
The navigation through the faceless people isn't exactly engaging and everything else is normal.
Too bad.- Posted 22/07/08 at 11:57 AM EST | Alert an Editor | Link to Comment
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Andrew MacKinnon from Toronto, Canada writes: With $130 oil, who on earth would want to drive this over-the-top beast? Totally wasteful.
- Posted 22/07/08 at 5:45 PM EST | Alert an Editor | Link to Comment
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Ryan Thomas from Toronto, Canada writes: Can I get some engagement with PR? How about a down loadable Gears 1 to 6 Ring Tone with Vibration option.
Lotus in your back pocket anyone?- Posted 25/07/08 at 11:43 PM EST | Alert an Editor | Link to Comment
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