Posted AT 8:30 PM EST on 23/07/08
Speak2Me on Chinese TV
A Canadian company hopes that an
American Idol-style English proficiency contest in China will give a boost to its interactive language teaching website.
Toronto-based Lingo Media Corp. says that its subsidiary Speak2Me Inc. will sponsor the 2008 Jiangsu English Star Television Contest.
The contest is being run by Jiangsu Broadcasting Corp., which broadcasts around China from its base in Jiangsu, a prosperous province of 75 million people north of Shanghai.
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