Posted AT 12:48 AM EST on 24/07/08
TD Bank abandons U.S. brand battle
Toronto-Dominion Bank will have to pursue its ambitious U.S. strategy without the help of the Commerce Bancorp name, a respected and quirky brand that had high value in its home market.
The Canadian bank has agreed to choose a new name for its 1,100 U.S. branches after a showdown with a Massachusetts bank that has only 12 outlets.
TD is abandoning the name TD Commerce Bank, the U.S.
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