Posted AT 5:00 AM EST on 07/08/08
Metro battles brand confusion with a $200-million makeover
With more than 200 Metro stores in Quebec, Metro Inc. has built a solid brand with the province's grocery shoppers. The problem is that the company operates another 274 in Ontario under another six names.
The Montreal-based company has decided that it's not only confusing its shoppers, but losing a chance to save money. Its solution? A major rebranding bet that will soon see most of its stores under the same banner.
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