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Cenabal Gourmet Organics: The challenge: How to get the word out when the marketing budget is tiny. The plan: Draw attention to the things that make Cenabal's product different. The payoff: Create buzz, leading to increased sales ...Read the full article
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paul st pierre from fort langley, Canada writes: Thereave, you say, been five comment on this article. How do I get to read the other four? pstp
- Posted 13/08/08 at 4:17 PM EST | Alert an Editor | Link to Comment
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Thomas Morris from New York, NY, United States writes: Good for her! I used to watch dragon's den all the time - what happened to it? It wasn't anyting new - but the panel of judges were good and didn't sugar coat anything. If your idea sucked - they let you know.
- Posted 14/08/08 at 1:14 PM EST | Alert an Editor | Link to Comment
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Robbin MacQueen from Alvinston, Canada writes: It was a bit disappointing that there were no comments from marketers in the story, just public relations. And while these are related disciplines, they really aren't the same. Some good critique from Ms. Lashbrook, but rather than discouraging a small business owner with how they can't accomplish much with a $25,000 budget, how about we be more encouraging. And even recognize that $25,000 is only a small budget to PR firms and ad agencies that charge a kazillion dollars an hour. Smaller firms, with more reasonable rates, are just as good at helping businesses to grow as the big guys, but can do it without the huge fees, thereby more return on your investment.
www.mormac.ca- Posted 15/08/08 at 10:29 AM EST | Alert an Editor | Link to Comment
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Sushee Perumal from Kingston, Canada writes: Understanding customers' purchase behavior helps with marketing decisions on how to make the product move. It is true that bread dipping is not a staple in every ones cupboard, but the use of the product as a bread dipping oil, specifically 'certified flaxseed oil' is the what makes this product stand out of of the crowded oil shelves in grocery stores. There are many natural ways to promote the product. One way is to distribute the product through bakeries, where bread lovers gravitate go. Many restaurants offer bread and dipping. Why not form an alliance with restaurants or even chains, as long as it doesn't take away from Cenabal's 'gourmet' brand, to promote the product? Building relationships and forming alliances with bakeries and restaurants will give Cenabal Gourmet Organics a solid marketing advantage.
- Posted 25/08/08 at 10:24 AM EST | Alert an Editor | Link to Comment
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