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Posted AT 7:57 AM EST on 29/08/08

Thanks, but no thanks

From Friday's Globe and Mail

The reviews for the new Guinness advertising campaign are in - and they are a marketer's dream. One comment on YouTube.com, where the "Share One With a Friend" spot was posted several weeks ago on its way to becoming a smashing viral success, called the spot "Brilliant." Another declared it "The Best Commercial Ever." But if you're expecting Guinness to be happy about it, don't be.

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