Posted AT 7:57 AM EST on 29/08/08
Thanks, but no thanks
The reviews for the new Guinness advertising campaign are in - and they are a marketer's dream. One comment on YouTube.com, where the "Share One With a Friend" spot was posted several weeks ago on its way to becoming a smashing viral success, called the spot "Brilliant." Another declared it "The Best Commercial Ever."
But if you're expecting Guinness to be happy about it, don't be.
The full text of this article has 1037 words.
To continue reading this article, you will need to purchase this article.
Already have a member account? Login now



