Posted AT 4:06 AM EST on 02/09/08
TV spots don't boost drug sales, study says
TORONTO — Drug advertisements aimed at consumers may not be having the effect on sales that opponents and proponents of the practice assume they do, a new study suggests.The analysis, by researchers from Harvard Medical School and the University of Alberta, looked at Canadian sales data for three drugs that were heavily advertised in the United States, ads that Canadians watching U.S. television would have seen.
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