Posted AT 10:31 AM EST on 01/10/08
A road map for selling soap on the information highway
DIGIMARKETINGBy Kent Wertime and Ian FenwickJohn Wiley, 406 pages, $32.99One of the biggest "land- owners" in the Second Life virtual world is International Business Machines Corp., which has at least 24 "islands" on that Internet networking site to facilitate its real-world activities.
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