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The Toronto Blue Jays have hired Brook Jacoby as their new hitting coach for the 2015 Major League Baseball season.

Jacoby, 54, was the hitting coach of the Cincinnati Reds from 2007 to 2013 and this past season was the minor league hitting co-ordinator in the Texas Rangers system.

The native of Philadelphia was selected in the seventh round of the 1979 June draft by the Atlanta Braves and played in the Braves minor league system for five years before being traded to the Cleveland Indians.

It was with the Indians that Jacoby's major league career blossomed and in 1986 he earned the first of two all-star selections at third base.

A career .270 hitter, Jacoby would go on to play in just over 1,300 MLB games by the time his playing career concluded following the 1992 season.

Jacoby replaces Kevin Seitzer who could not come to terms with the Blue Jays on a new contract and left to become the hitting coach of the Braves.

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