Feb. 3 Forbes magazine says Woods remains the top athlete brand, with an estimated value of $82-million (U.S.)
Feb 17 A statement on www.tigerwoods.com reveals Woods will speak publicly for the first time in nearly three months on Feb. 19 at a golf course in Florida.
"Tiger plans to discuss his past and his future, and he plans to apologize for his behavior. While Tiger feels that what happened is fundamentally a matter between him and his wife, he also recognizes that he has hurt and let down a lot of other people who were close to him. He also let down his fans. He wants to begin the process of making amends, and that's what he's going to discuss."
Feb. 19 Woods breaks his silence at a carefully orchestrated appearance at a Florida golf club. "I was unfaithful. I had affairs. I cheated. What I did was not acceptable," he told a room of family members, supporters and journalists. Woods said he and wife have started to deal with his infidelities. She is not present at the event. The golfer also addressed rumours he had crashed his SUV because his wife attacked him with a golf club. "For all that I have done, I am so sorry. I have a lot to atone for, but there's one issue I really want to discuss. Some people have speculated that Elin somehow hurt or attacked me on Thanksgiving night. It hurts me that people would fabricate a story like that."
"I have let you down and I have let down my fans ... I was unfaithful. I had affairs. I cheated."
Feb. 24 A top Nike official says the company will continue to support Woods.
Feb. 25 Gatorade confirms it is ending its contract with Woods. PepsiCo Inc. first announced it was partnering with Woods in October, 2007, to develop a branded drink called Gatorade Tiger.
March 3 Steve Williams, Woods's caddy, tells a New Zealand television show that he knew nothing about the golfer's extramarital affairs and was angry with him over his behaviour.
March 16 Woods issues a statement announcing he will make his golf comeback at the Masters Tournament at Augusta National Golf Club in April. "After a long and necessary time away from the game, I feel like I'm ready to start my season at Augusta," he says.
March 21 In his first television interviews since the scandal broke, Woods tells the Golf Channel he tried to stop having extramarial affairs but couldn't. He tells ESPN he is "a little nervous" about the reception from fans at Augusta.
April 5 Woods takes questions from reporters for the first time since his life turned upside down in November. He acknowledges he "acted terribly" and says his fall from grace has shown him what really matters. "Going forward, I need to be a better man than I was before."
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