Looking to fill seats, the beleaguered Phoenix Coyotes are offering free tickets.
The NHL team unveiled a promotion Friday that will see it give away tickets if it wins on certain nights. The first such game comes on Oct. 24 against Los Angeles - one of five this season that includes a Dec. 5 game against Ottawa.
The Coyotes have labelled the promotion "join the pack" and hope it strengthens the relationship between the organization and its fans.
The bankruptcy proceedings over the summer severely hampered the team's ability to market itself and sell tickets.
The Coyotes managed a sellout in their home opener when all tickets were sold for $25 (U.S.) or less. The team's second home game on Thursday night drew an announced crowd of just 6,899.
Phoenix has had success on the ice so far this season with a 4-2 record. If that continues, it will be giving away plenty of tickets to future games.
"Our 'join the pack' promotion ... serves as a call to action, encouraging people to support the team by purchasing tickets and experiencing Coyotes hockey live," Coyotes president Doug Moss said in a statement.