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Running back Rickey Seale #44 of the Buffalo Bills tires to run in a touchdown during the second half of a preseason game against the Cleveland Browns at FirstEnergy Stadium on August 20, 2015 in Cleveland, Ohio. The Bills defeated the Browns 11-10.Jason Miller/Getty Images

Coach Rex Ryan and the new-look Buffalo Bills are the hottest ticket in town.

The Bills are selling season tickets at a record pace and have passed 60,000 sales. As a result, the team will establish a waiting list for fans interested in purchasing season tickets for next season.

The latest figure released Monday is about 12,000 short of Ralph Wilson Stadium's capacity. It's also 3,000 more than the previous franchise record set in 1992, when the Bills were in the midst of making four consecutive Super Bowl appearances — all losses.

The jump in sales coincides with numerous developments for a franchise that hasn't made the playoffs since 1999. Ryan was hired in January and the Bills have new owners, Terry and Kim Pegula, who purchased the team in October after Ralph Wilson died.

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