Ray Lalonde has stepped down as president of the Montreal Alouettes, stating personal reasons.
The team made the announcement on Friday. Lalonde joined the Alouettes in March 2011 and got right to work on implementing a new commercial strategy.
“Getting the chance to work in football again is something I truly enjoyed. I will always be thankful for the opportunity I was given by Bob Wetenhall and Paul Harris,” said Lalonde. “The pieces are in place for a successful season both on and off the field and I wish the team the best as they look to win the Grey Cup in 2012.”
During his tenure, Lalonde bolstered the team's presence in the community and modernized the club's business units, with a renewed focus on branding. This was one of his strong suits, dating back to his time working in the NBA and NHL. He came to the Alouettes from the Montreal Canadiens, where he was the team’s vice-president (marketing).
“Ray brought a vision and implemented a structure that were necessary for us as an organization,” said Alouettes owner Bob Wetenhall. “His passion and dedication went into everything he did since coming on board. We wish him all the best and thank him for being a member of the Alouettes family.”