Nike Golf’s relentless pursuit of innovation will elevate the meaning of speed and distance with the introduction of the new Nike VR_S family of clubs, an extension of the successful Nike VR franchise.
The Nike VR_S family includes drivers, fairway woods, irons and hybrids -- all combining to what is the fastest and hottest family of golf clubs that Nike Golf has ever produced, and, in turn, generating more distance for every shot.
The Nike VR_S distinguishes itself from the original VR line with its pure emphasis on speed (hence the “S” in the name). It features NexCOR Technology for slower swing speeds while the Nike VR Pro LE combines both NexCOR and the variable Compression Channel for faster swing speeds.
Despite the USGA’s industry limitations on the driver, Nike engineers have executed an all-encompassing approach to delivering the golfer extra distance by shifting their attention to the full bag, taking every shot in the entire round and the resulting cumulative effect of distance into consideration. To generate speed and distance to every club in the bag, Nike Golf engineers focused on the “face” of not just one club such as the driver or irons, but also fairway woods and hybrids. Their aim was to create groundbreaking innovative technology that would create the fastest and hottest face on every club. Their answer was Nike’s exclusive NexCOR Face Technology which maximizes distance for the widest range of players through a new speed-expanding multi face thickness design. The NexCOR infinity design creates a bridge for ultra-thin, ultra-hot faces and unmatched ball speed from every club in the bag. The location of the NexCOR technology differs from club to club.
The VR_S irons clubface delivers a high COR face for more distance. The new face construction expands the maximum COR zone from the low-center to the high-toe where the majority of iron shots are struck.
Using Nike's PowerBow technology, the weight is positioned off the face with an undercut construction. The PowerBow technology produces a faster, higher launch for maximum carry, straighter ball flight and steeper descent to hold greens.
Starting in March through May 2012, Nike Golf will be conducting VR_S Speed Trials at hundreds of participating golf retail shops and golf courses, allowing consumers to compare the speed of what’s in their current bag to the new Nike VR_S products on a launch monitor.
The VR_S Driver (MSRP CDN$329), Fairway Woods (MSRP CDN$219), Hybrids (MSRP CDN$179), Irons (MSRP CDN$649 to $749) and Forged Irons (MSRP CDN$999.99) will be available at retail starting February 3.
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