Toronto-based Quagmire Golf, noted for its cool and trendy golf wear, has given the King of golf a fashion makeover.
In a partnership that came together with Arnold Palmer Enterprises a little over a year ago, co-founders Geoff Tait and Bobby Pasternak have come up with the Arnie Line of apparel inspired by the looks and fabrics worn by the King.
"About a year ago we got a phone call from Arnold Palmer Enterprises and IMG saying 'We've been watching what you guys have been doing. Would you be interested in speaking with Mr. Palmer?'" said Tait, the creative director of the line.
After convincing himself that it wasn't a crank call, Tait decided to meet with Palmer's representatives to see if there was a good fit.
"I wanted to make sure it wasn't too corporate and I didn't want to lose what it is we do with Quagmire."
After literally going into Palmer's closets in Latrobe, Pa., and sorting through archives of photos focusing on Palmer during his heyday in professional golf, Tait came up with a line that represents a throwback to each decade Palmer played using performance fabrics and retro designs.
"I wanted to kind of mimic what he wore but make it more modern for today," said Tait. "I like to call his stye timeless. That's the feel of it. He was such a fashion plate in his day."
1950s Collection - This collection features slim, clean-fitting clothes. The tops are distinguished by short plackets, small collars and shorter sleeves. Palmer 's outfits were often highlighted by the color red, which is exclusively found in the 1950s collection.
1960s Collection - Wider legged pants, wider collars and longer shirt plackets were the style of the day. Super-stylish cardigans were one of Palmer's trademarks on the course. No golfer of the era looked as naturally cool as Palmer, especially in his staple color of blue, which is exclusively found in the 1960s collection.
1970s Collection - While piloting his own plane around the world, Palmer's wardrobe continued to evolve and set trends. He chose shirts that reflected the style of the day, with slightly wider collars and long plackets, but the fit of his pants more closely resembled a modern boot cut. His color palette also became more subdued, hence grey being the signature color exclusive to the 1970s collection.
The Arnie line will also feature limited-edition pieces to be released around the dates of major championships and key tournaments won by Palmer, such as a sleek green and yellow shirt will coincide with this year's Masters Tournament.
Ryan Moore, who has shunned corporate sponsors in favour of his own style, will be sporting the look this year on the PGA Tour as the face of the Arnie Line, part of the plan to try and bring a new generation of fans into the fold.
"He's always done his own thing for the past couple of years and he's known for his style, his attitude and his character. He seems to fit the brand very well," said Tait. "He was the top guy on our list and we didn't think we had a chance to get him. After he saw some of the early designs he said 'I'm in'."