Score Media Inc. , a Toronto-based sports broadcaster, says it has acquired 20 per cent of NuLayer Inc., a software developer for mobile and Web-based services.
Financial terms of the deal, announced Thursday, were not released.
Score Media said the transaction helps the company develop new technologies for sports broadcasting services on the Web and through wireless applications for iPads and other devices around the world.
NuLayer, a customized software company, created a recently launched software application that provided Score services on iPads and is working on technology for social media and other applications.
“Our mobile, web and iPad platforms are growing exponentially and we are constantly looking for new, creative ways to further engage our fans,” Score Media's chief operating officer Benjie Levy said in a release before stock markets opened Thursday.
“NuLayer understands our vision and through this investment, we've now created an environment where NuLayer and Score Media can continue to work together to develop innovative digital offerings while giving NuLayer the resources they need to achieve explosive growth.”
Jeff Brenner, co-founder of NuLayer, said “this opportunity marks a new era for our team and we cannot be more excited to work alongside theScore, a company that shares our passion for using technology to disrupt the market and grow a competitive business.”
Score Media's main asset is the theScore Television Network, a national specialty television service providing sports news, information, highlights and live event programming across Canada. The company has 230 employees.