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Amber Mac

Amber MacArthur blogs about what's making news in the tech world

Entry archive:

Mad Men mania: 4 social TV apps for Draper fans

Amber MacArthur

Tweeting while watching TV is so 2011. For many the days of the one-screen TV-watching experience are gone forever, but now technology companies are upping the ante with show-specific and rewards-based social sharing apps – so-called social TV apps – to extend your viewing experience.

Leading the charge is GetGlue (iOS/Android), which encourages fans to check in and unlock secret stickers and other rewards while watching or learning about TV, movies and music. Leading up to the new season premiere of Mad Men this Sunday, more than 200,000 people have checked in to watch the show's trailer and unlock an exclusive sticker from the producers at AMC. However, there isn't just one kind of sticker, there are a host of choices including the Mad Men Superfan sticker, which requires 15 check-ins. When you unlock 20 stickers or more you get real stickers (just like when you were a kid) mailed to your home.

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How to put a price on Facebook friends

Amber MacArthur

Are your Facebook friends worth a penny each?

Remember the Whopper Sacrifice? The 2009 campaign on Facebook that offered you a free hamburger if you ditched 10 friends. While the initiative was great fuel for headlines, there was user backlash and eventually the giant social network informed Burger King's agency that the application violated its terms of service (because it openly notified deleted friends). While Facebook didn't remove the app, the developers were asked to change how it worked. And then? The campaign fizzled.

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Mitt Romney's wife gets patriotic on Pinterest

Amber MacArthur

Remember when it was a big deal when U.S. First Lady Michelle Obama joined Twitter?

Twitter has long been a destination for pundits and wags to post witty 140-character tweets about political goings-on, like GOP primary debates featuring folks like Rick Santorum (New Yorker writer @RyanLizza “I hope Buzzfeed is already preparing a slide show of Santorum facial reactions to Romney”) and Mitt Romney (comedian @AlbertBrooks “If I were advising Romney I would tell him to stop bragging about the Olympics and just come to these debates on skis”).

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Don't check me in: Etiquette in social media

Amber MacArthur

A week or so ago I went to brunch with some friends at a swanky restaurant in the Distillery District of Toronto. After stuffing my face with smoked salmon, fine cheeses and a messy pile of eggs, I returned home to curl up on the couch and get caught up on work (translation – check my social media streams). When I jumped on to Facebook the first thing I saw was a message from one of the people I ate breakfast with that same morning. Well, to be precise, it wasn't a message but instead he had “checked me in” at the Boiler House as soon as he arrived in the dining room (i.e. I am at 55 Mill St. with “Amber Mac”).

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Anonymity is toxic to online comments, except when it's not

AmBer MacArthur

The other day I posted a business-related article on my Facebook wall. Here are four of the first five comments, “where are you from,” “aka,” “princesse” and “UOOU!” Since Facebook requires that you use a real name when you sign up for their service, I can only assume this feedback is from real people. However, by the look of it, there is an obvious language or communications barrier between my online friends and me.

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Amber MacArthur

Amber MacArthur is a new media consultant, speaker, and journalist. As co-founder of agency MGImedia.ca, her team has managed social media initiatives for Tony Robbins, Canada Goose, Rogers, the American Dental Association, among other organizations.

Follow Amber on Twitter @ambermac