Go to the Globe and Mail homepage

Jump to main navigationJump to main content

In this Feb. 11, 2011 photo, a Facebook page is seen on a computer in Montpelier, Vt. Facebook on Thursday, Feb. 17, added civil unions and domestic partnerships to the list of relationships that its users can pick from to best describe their romantic status. (Toby Talbot/Toby Talbot/Associated Press)
In this Feb. 11, 2011 photo, a Facebook page is seen on a computer in Montpelier, Vt. Facebook on Thursday, Feb. 17, added civil unions and domestic partnerships to the list of relationships that its users can pick from to best describe their romantic status. (Toby Talbot/Toby Talbot/Associated Press)

Is Facebook use slowing in Canada? Add to ...

The head of Facebook Canada believes there's still plenty of room for the social networking giant to grow north of the border, but some new numbers suggest that may not be the case.

A report from Inside Facebook, which tracks usage and trends on Facebook, suggests the website is nearing another big user milestone, and is just 13 million users shy of hitting 700 million monthly active users.

More related to this story

But the report also says it's growth outside of North America that's fuelling the latest surge of Facebook use.

The number of Canadians using Facebook has recently dropped by about 1.52 million to 16.6 million, according to Inside Facebook.

The number of active Canadian Facebook users has fluctuated in the 16- to 18-million range over the past year, the report notes.

Canada's numbers reflect a global trend suggesting that the number of Facebook users in a country seems to plateau when 50 per cent of the population is signed up.

The latest numbers have 49.27 per cent of the Canadian population using Facebook, according to another trend tracker, Socialbakers.

In an interview earlier this year, Jordan Banks, managing director at Facebook Canada, said he didn't believe Facebook use in Canada was slowing.

"I don't think we're plateauing at all, when you take a look at the engagement metrics - that's everything from how many times they come in a given month, to how much time they spent, pages (viewed) - it continues to grow at a very rapid rate," Banks said.

"There's still room to grow on the absolute number of Canadians that use Facebook, as well as when they use it, and using it more often in a more engaged way. And we see that happening."

 

In the know

Most popular video »

Highlights

More from The Globe and Mail

Most Popular Stories