A South Korean company has its sights set on capturing what its executives believe is a neglected segment of the tablet computer market: Gamers.
Ocosmos Co., Ltd., of South Korea believes that it has a distinct competitive advantage over other tablet makers when it comes to tablets in general and gaming in particular: Device navigation technology that enables users to more accurately control a virtual keyboard on its Windows 7 tablets, and a dedicated, touch-sensitive, wireless keyboard that resembles a long, narrow piece of glass and that will provide force-feedback when used.
"We have a unique proposition," Jay-Hun Kim, general manager of product planning at Ocosmos told The Globe and Mail on Thursday at the International Consumer Electronics Show in Las Vegas, Nevada. "When you want to play online games, sometimes you have to use a keyboard and mouse to control the game. [Our technology]works well with more advanced games and simple ones as well."
PC gaming is a mainstream popular pastime in South Korea, where top gamers are regarded professional athletes or major rock stars and the endeavour is viewed as a legitimate career. Gaming cafes outfitted with high-power desktop gaming PCs, or "bangs," pepper cities. Ocosmos aims to make that experience portable.
The tablets use Intel's Oak Trail chip and run on Windows 7, range in size from 3.6-inch touchscreens to 10-inch screens. The smaller models will become available in South Korea and North America in the first half of this year, while the larger ones compatible with the wireless keyboard bar are expected to ship late in 2011. The company is also building an online marketplace but pricing for the devices has not yet been set, Mr. Kim said.