Activision Blizzard's Call of Duty: Modern Warfare 3 video game racked up more than $400-million in sales on its first day in stores in the United States and the United Kingdom.
Activision said in a statement on Friday its biggest holiday title had sold 6.5 million units, which breaks last year's record of 5.6 million units, or $360-million in sales.
The version of the game released last year called Call of Duty: Black Ops went on to sell $1-billion in less than two months.
Shares of Activision, the largest U.S. video game company, rose 1.5 per cent in light premarket trading to $13.17 on Friday on the Nasdaq.
Activision is heavily reliant on its blockbuster Call of Duty franchise. The series accounts for around 30% of the company's overall revenue, according to Wedbush Securities analyst Michael Pachter.
With files from TheStreet.com