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Research in Motion Ltd. will launch its make-or-break BlackBerry 10 phones on Jan. 30, with commercial availability soon after. The phones are crucial to RIM’s attempt to stem the huge loss of market share in developed economies and keep its momentum in the world’s emerging markets. RIM’s senior manager for product marketing, Jeff Gadway, stopped by The Globe and Mail’s Toronto office to show off some of the new software on a prototype device.
The Globe's Iain Marlow sits down with Jeff Gadway, senior manager of product marketing at Research in Motion, to take a closer look at some of the new features in the company's BlackBerry 10 smartphone.
100,000 apps at launch, 200 to 400 apps from every region
Seeks to maintain momentum in emerging markets; for use when BlackBerrys are connected to WiFi network
BlackBerry devices made up 4.3 per cent of global shipments, knocks off Nokia