Go to the Globe and Mail homepage

Jump to main navigationJump to main content

A man holds a Samsung S II, right, and Samsung Ace. left, smartphones next to an Apple iPhone 4 in this photo illustration August 24, 2011. The Galaxy S II features a larger screen than the iPhone. (MICHAEL KOOREN/Michael Kooren/REUTERS)
A man holds a Samsung S II, right, and Samsung Ace. left, smartphones next to an Apple iPhone 4 in this photo illustration August 24, 2011. The Galaxy S II features a larger screen than the iPhone. (MICHAEL KOOREN/Michael Kooren/REUTERS)

Samsung ties launch of new Galaxy S phone to London Olympics Add to ...

Samsung Electronics Co. said on Monday it would unveil the third-generation of its flagship smartphone Galaxy S on May 3 in London, banking on a heavy marketing campaign heading into the summer Olympics in the city.

Samsung became the world’s top smartphone maker last year on the back of strong sales of Galaxy lineups and the latest edition comes after it released Galaxy S II in late April last year.

More related to this story

The South Korean firm sold over 40 million Galaxy smartphones since the model was released in June 2010.

Samsung, which dominates in the top end of smartphone market along with Apple Inc. , estimated earlier this month that its first-quarter operating profit would hit a record 5.8 trillion Korean won thanks to strong sales of Galaxy series smartphones.

Its current sponsorship deal with the International Olympics Committee runs out in 2016. It has said its market share in China doubled after the 2008 Beijing Olympics.

Follow us on Twitter: @GlobeTechnology

 
Security Price Change
AAPL-Q Apple 98.52 0.14
0.142 %
Add to watchlist
Live Discussion of AAPL on StockTwits
More Discussion on AAPL-Q

More related to this story

Topics:

In the know

Most popular video »

Highlights

More from The Globe and Mail

Most Popular Stories