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Research In Motion CEO Thorsten Heins holds up a prototype of the BlackBerry 10 smartphone at the BlackBerry World event in Orlando May 1, 2012 . (DAVID MANNING/REUTERS)
Research In Motion CEO Thorsten Heins holds up a prototype of the BlackBerry 10 smartphone at the BlackBerry World event in Orlando May 1, 2012 . (DAVID MANNING/REUTERS)

Recap: RIM changes its name to BlackBerry; shares dive Add to ...

It has taken a lot longer to get here than Research In Motion imagined, but the Waterloo, Ont.-based Canadian tech firm has finally unveiled its best bet for a turnaround, the BlackBerry 10 line of phones.

The company also had a surprise – it’s abandoning the RIM corporate name. The company will now be known as BlackBerry, and will trade under new ticker symbols – BB on the Toronto Stock Exchange and BBRY on Nasdaq.

The launch event in New York, which includes details on the two new BlackBerry handsets, is happening simultaneously in New York, Toronto, London, Paris, Dubai, Johannesburg, Jakarta and Delhi

Iain Marlow and Omar El Akkad provided live reaction, read the transcript of our blog below (mobile users may find this an easier way to read).

 

 

 

And you can watch the whole event here:

 


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