Honda Canada has informed thousands of its Honda and Acura customers that some of their personal information was stolen when its systems were hacked.
The company said the information accessed was related to a program in 2009 that encouraged customers to register at the myHonda website.
In an alert posted on its website, Honda said details such as customer names, addresses, vehicle identification numbers and in some cases Honda Financial Services account numbers were accessed.
The company said the information didn't include data typically used for identity theft or fraud, such as birth dates, credit card numbers and bank account numbers.
"Honda sincerely apologizes for this incident and we are working diligently to protect your information and improve our data security procedures," the company said.
Honda recommend that customers to be alert to marketing campaigns from third parties that reference their ownership of a Honda, but otherwise recommended no other specific action.
"Honda does not share its customer information with unauthorized third parties and does not contact customers asking for financial information," the company said.
Anyone with questions about the incident is asked to call 1-800-839-2826.
The incident at Honda followed a number of hacker attacks at Sony in recent weeks, the most notable coming last month and affecting more than 100 million accounts of PlayStation Network and Qriocity users.
In that incident, data including names, birth dates, e-mail addresses and log-in information was compromised. Sony also said encrypted credit card data from 10 million accounts may have been accessed.
Earlier this month, Canada's privacy commissioner Jennifer Stoddart called for the power to impose "attention-getting fines" when major corporations fail to protect personal information.