A technology expert says it’s no surprise that BlackBerry maker Research In Motion has been ousted from the top spot in the Canadian smartphone market by Apple’s iPhone.
Queen’s University marketing professor and tech expert John Pliniussen says RIM now needs a powerful “one-two punch” of marketing and exciting products.
A report says the Waterloo, Ont., company shipped just more than two million BlackBerrys last year in Canada, compared with 2.85 million units for Apple.
Prof. Pliniussen says how new RIM CEO Thorsten Heins handles the Canadian decline will provide a glimpse into his leadership potential.
The next-generation of BlackBerry smartphones isn’t expected out until later this year, leaving RIM with few new products to sell to consumers and corporate users.
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