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A screencapture of Research in Motions newest BlackBerry Bold. (blackberry.com)
A screencapture of Research in Motions newest BlackBerry Bold. (blackberry.com)

RIM looks to continue Bold success with 9900 Add to ...

I'm in Orlando attending RIM's capital markets day. The first press release to hit the wires this morning was the much-anticipated BlackBerry Bold 9900. It won't come out until the summer (probably August), but I think it will be a great seller for three reasons.

1) Design -- It sports the design of the old Bold 9000 that so many people absolutely loved. It's also the thinnest BlackBerry yet at 10.5 mm.

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2) Hybrid -- This is the first ever BlackBerry to feature a touch screen and a physical keyboard in a fixed form factor (not a slider like the Torch). People have been wanting a device like this for a long time. Finally, RIM is delivering.

3) Specs -- It features more impressive hardware and the new BlackBerry 7 OS. Hardware geeks love to talk about specs, but most consumers just care about how the device works (or doesn't work). I haven't had a chance to play with BlackBerry 7 yet, but I'm told that it is a much smoother experience than BlackBerry 6, especially with the touch screen interface.

Today should be interesting.

Chris Umiastowski spent over a decade working as a technology analyst on Bay Street. He now works as an independent analyst and strategy consultant.

The author owns shares in RIM, Apple and Google.

 

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