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Michael Brito
Michael Brito

Earlier

Implementing a social media strategy Add to ...

1:09

[Comment From Michael Brito]

if internal team DONT see the value in social or better yet, if the company leadership doesn't see the value, it will be very hard for you to facilitate change

1:10

[Comment From Michael Brito]

this Value Model might help . http://www.britopian.com/2011/09/25/the-social-business-value-creation-model/

1:11

[Comment From Rachel ]

How can social media be effective when people are actually working during the day and not being engaged in social media? How do you know which social media platforms to target?

1:11

[Comment From Queenie ]

The leadership does see the value... it's getting some of the staff from various depts on board that is the challenge.

1:11

[Comment From Queenie ]

Thank you for your insight and time ; )

1:12

[Comment From Michael Brito]

people are working yes .. and they are also on Facebook and Twitter all day. AND .. there are NO business hours in social media. It's a 24/7 channel .. so it makes it hard to scale internally

1:12

[Comment From selena_cameron ]

You must do a huge range of work with diverse clients. In your view, what are the biggest challenges the sm discipline is facing? For me, measurement is one. But I'd be interested in hearing your view on others.

1:12

[Comment From Michael Brito]

re: Platforms .. it depends where the conversation is happening and/or where your target customer is spending his/her time..

1:13

[Comment From Michael Brito]

measurement, buy in from executive leadership, budget for sure are the top 3

1:15

[Comment From selena_cameron ]

Ah, budget :) Know that one well. Thanks.

1:16

[Comment From Todd ]

I work in the Oil Analysis industry. Essentially we analyze samples of oil that companies use on their construction equipment (ie. trucks) and then we let them know the health of their equipment. How can a company like ours utilize social media such as facebook, since our clients/industry isn't what you would typically see on social media platforms?

1:17

[Comment From Michael Brito]

maybe Facebook isn't the right answer. maybe it's Twitter, Google+ or a corporate blog (everyone uses google and google loves blog content) .. you can do research on what people are searching for and create blog content

1:18

[Comment From Amy ]

I'm part of a large organization that is looking at opening up access to social media for all employees (it's currently blocked; some employees have it as an exception). Do you have any advice on how to strike a balance between individual employees creating their own social media accounts they use at work (e.g. creating a twitter account to share information with other professionals) vs. creating corporate accounts to retain control over messaging, etc.? there is some concern in our organization that individual accounts will be mistaken for official accounts.

1:18

[Comment From Michael Brito]

Amy -- really good questions. every company struggles with this ..

1:19

[Comment From Michael Brito]

I would say having a governance policy that is c0-created with employees and management is important .

1:19

[Comment From Michael Brito]

i.e... how to create accounts, naming nomenclature, content ideas ..

1:19

[Comment From Michael Brito]

and TRAINING is very important

1:20

[Comment From Jason ]

Hi Michael -- What do you recommend for social media monitoring, i.e., understanding your users and brand better... Hootsuite, Sprout Social?

1:21

[Comment From Amy ]

Thanks for the tips!

1:21

[Comment From Michael Brito]

Jason -- Hootsuite is okay for engagement and listening to Twitter only. i would take a look at Simply Measured.. @simplymeasured on Twitter .. good tool, not too expensive

1:22

[Comment From Spock ]

I'm a leading blogger in the field and have written hundreds of articles convincing businesses how they can best take advantage of social media. I'm starting to tear my hair out as in all my research I have yet to come up with any small to mid sized business who can 1) calculate their social media ROI accurately and/or 2) has ever made a dime off of social media. IMHO social media for business is PR only, there is no real way to make any money off of it (from sales that wouldn't have been achieved through more conventional means). What is your experience with ROI, is it an illusion or not?

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