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Michael Brito
Michael Brito

Earlier

Implementing a social media strategy Add to ...

1:25

[Comment From Michael Brito]

Spock .. love that name. I think you are approaching it wrong. If your sole intention is to use social media to make money .. it wont work. Stick to search, or other direct marketing ..

1:26

[Comment From Michael Brito]

but if you want to delight customer by solving their problems (customer loyalty) or create customer advocacy .. then social is the right channel.

1:26

[Comment From Michael Brito]

ROI -- yes, there are proven models out there...

1:26

[Comment From Guest]

Is there a fine line of too much talk? I find I delete companies that send out too much information. How do you know when enough is enough?

1:28

[Comment From Spock ]

Of course, as a customer service channel it's great, but I have to crank out article after article showing businesses how they can make hard sales on social media, when in reality the emperor has no clothes. Thanks for the input, Michael. Live long and prosper! :)

1:28

[Comment From Michael Brito]

Guest -- the community will let you know when enough is enough .. brands need to spend more time listening and less time talking ..

1:30

[Comment From simonm223 ]

Solving customer problems is good certainly, but what about using social media to communicate proactively?

1:31

[Comment From Michael Brito]

Simon -- yes! customer service is reactive . .

1:31

[Comment From Michael Brito]

Proactive content is about being able to "add value" to the conversation .. i.e. providing helpful information, sharing tips/tricks about the product

1:31

[Comment From Queenie ]

That's why we're here Spock, we need to collaborate as Social Media marketers to let the world understand what's happening. We are already ahead of the curve as we live and breathe this everyday. There's tonnes of articles out there and Harvard Business Review just came out with one today, indicating businesses are now seeing the IMPORTANCE of Social Media -> http://blogs.hbr.org/cs/2011/10/the_six_attitudes_leaders_take.html?utm_source=twitterfeed&utm_medium=twitter

1:33

[Comment From Jen ]

How can I implement social media into a series of workshops for high school students? Are people in that age group using twitter?

1:34

[Comment From Michael Brito]

Jen -- it depends. maybe you can ask them which tool they use and then build the workshops in the networks they belong to

1:35

[Comment From Spock ]

Excellent article Queenie, thanks. My concern remains how the manhours required to maintain a social media presence (for sales, of course) are simply not returned in hard income. But... keep boldly going where no marketer has gone before! :)

1:35

[Comment From Jen ]

I help run a not-for-profit org. to promote youth engagement in the community.

1:36

[Comment From ferg ]

building off of amy's point - is it important for there to be a unified message between what employees with work accounts are saying and that of the corporate account? as in, should the company be strongly monitoring their employees' social media activity?

1:37

[Comment From Michael Brito]

yes, there should be SOME message consistency .. but people (employees) need to be human .. and share branded content in a personal way

1:37

[Comment From Michael Brito]

ALSO ..

1:37

[Comment From Michael Brito]

the Edelman Trust Barometer study finds that consumers/individuals need to hear things 3 - 5 times before they believe it ..

1:38

[Comment From Michael Brito]

so the brand, the employees and even customers need to be aligned in order for the community to to believe what you are saying

1:38

[Comment From Karine ]

Do you have any resources you can share on where to start when building social media policy for the workplace?

1:39

[Comment From Michael Brito]

karine -- google "social media Policy" and there are a lot of good resource..

1:40

[Comment From Rachel ]

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