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Michael Brito
Michael Brito

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Implementing a social media strategy Add to ...

I am an independent marketing communications planner and writer. Of all of the social media channels, which do you think is the best for targeting the business community. Facebook is more personal, twitter I'm not sure, I think Linked In is used consistently. Any other advice for how I can target businesses? I do have a blog that I write communications tips and tools on every day.

1:40

[Comment From Michael Brito]

by the way .. Hi, I am Michael Brito .. work at Edelman and respond faster on Twitter than i do email. Http://twitter.com/Britopian

1:40

[Comment From Michael Brito]

Rachel -- yes, linkedin .. groups and Q&A ..

1:40

[Comment From Karine ]

Another challenge in building social media as part of my workplan is figuring out how much time to devote to it. Some colleagues seem to think that once we have the accounts, they will update themselves...

1:40

[Comment From Michael Brito]

also, create blog content specifically for Google..

1:41

[Comment From Queenie ]

You're welcome Spock. I treat Social Media as a "Community" bulletin board or newsletter. It is a tool to attract the right customers (who are interested) to come to us. We know it's about community-level thinking. The more we attract, the more aware they become of what we offer, the shorter the time to share/spread the message back to the customers, the more the Sales (or ROI) will go up. It will be measured, just not in the short run... As with anything else it takes time to build. Have a great day everyone! Thank you so much for your time and initiative Michael. This has been awesome and look forward to see more of it in the near future.

1:41

[Comment From Michael Brito]

KArine ..yes, i hear that a lot. it takes time, effort and a lot of elbow grease to make an impact!

1:42

Niamh O'Doherty - Michael, do you agree with one person taking charge of a company's social media strategy or should it be spread out amongst a group?

1:44

[Comment From tattva ]

hi brito, how would u use social media to market a travel insurance agency? any ideas?

1:44

[Comment From Michael Brito]

Niamh - i would say a team .. many companies create a Center Of Excellence ..

1:44

[Comment From Michael Brito]

they are responsible for writing governance, policies, and enabling the rest of the marketing organization to execute programs ..

1:45

[Comment From Michael Brito]

tattva - oh, that's easy start with twitter -- http://twitter.com/#!/search/travel there is a lot of conversation about travel there

1:46

[Comment From tattva ]

thanks

1:46

Niamh O'Doherty - Any other questions folks? Michael, anything you think hasn't been covered yet?

1:48

[Comment From Guest]

How do i apply the social media aspect to industries who are not into improving ways through technology and social media?

1:48

[Comment From Michael Brito]

no, this was good!!!

1:48

[Comment From Michael Brito]

guest -i don't understand the question

1:49

Niamh O'Doherty - While we're waiting for clarification... Michael, what does the future look like for this topic? Will social media stay a leading part of day to day business?

1:51

[Comment From Ricardo Beck Giuliani ]

What are actions and ways to help better the community interaction amongst them selves? I would love to get the followers that I have to interact with each other, they would have a lot of value to add.

1:54

[Comment From Michael Brito]

Niamh - yes! but the future is about operationalizing social media internally - tearing down silos, increasing effectiveness, cutting costs .. communicating more ..

1:57

Niamh O'Doherty - Right folks, I guess its time to wrap it up. Thanks so much for your time Michael.

1:57

[Comment From Michael Brito ]

thank you everyone!! had a great time

1:58

Niamh O'Doherty - Everyone, please feel free to continue the discussion in the comments section. Looks like there's a lot to discuss still! Thanks.



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