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An employee arranges bottles of Coca-Cola at a store in Alexandria, Virginia in this October 16, 2012 file photo.
An employee arranges bottles of Coca-Cola at a store in Alexandria, Virginia in this October 16, 2012 file photo.
(Kevin Lamarque/Reuters)

FINANCIAL TIMES

Don’t judge Coca-Cola on a single fizzled quarter

Lex is a premium daily commentary service from the Financial Times. It helps readers make better investment decisions by highlighting key emerging risks and opportunities.

Coca-Cola Co. had a pretty good financial crisis and then an excellent post-crisis recovery. The company’s stock price peaked at $32 (U.S.) or so in prelapsarian 2006, and while the fall to $20 over the following year-and-a-half hurt, most big U.S. companies fared worse, and Coke’s shares now sit at $40. Refreshing.