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Reykjavik, Iceland.
Reykjavik, Iceland.

As Iceland shows, the arts can be a valuable business asset for Canada

‘That’s easy to answer,” said Svanhildur Konradsdottir, when asked what is the most important thing her city does as a business centre. “We promote our artists and we promote our culture. It’s what we are. It’s in everything we do.”

Ms. Konradsdottir is director of culture and tourism for the Icelandic capital of Reykjavik. When she uttered these words at a business breakfast at the Edmonton Chamber of Commerce earlier this month, she may not have been aware how strongly the same sentiment is growing in Alberta’s capital.