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China on a rebound? Somebody tell the consumers

An increasing number of North American companies with significant revenues from China are reporting drastic declines in demand which contradict recent signs of an economic recovery in the country.

Yum Brands Inc., owners of the Kentucky Fried Chicken and Taco Bell brands among others, warned Friday of a decline in Chinese demand that Raymond James analyst Bryan Elliott called “shocking.” Management projected a 4-per-cent decline in same-store sales for the fourth quarter – a dramatic decline from 21-per-cent growth for the same quarter in 2011.