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Low fees aren't everything in ETF investing

There’s a fee war going on in the exchange-trade fund world and it’s fabulous news for investors.

But let’s get something straight about ETF investing – low fees aren’t everything. OK, they’re 90 per cent of everything. The remaining 10 per cent is accounted for by such things as the makeup of the index being tracked, tracking error, liquidity, diversification and tax treatment of distributions, if applicable.