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Generations Y and Z (those under 35) are the most optimistic about future portfolio gains, and increasingly have been turning to trading to make money.
Generations Y and Z (those under 35) are the most optimistic about future portfolio gains, and increasingly have been turning to trading to make money.
(PIKSEL/Getty Images/iStockphoto)

BMO the latest brokerage to go after millennial investors

One of the big boys in the online brokerage business has made a direct play for an obvious but overlooked block of potential clients – web-savvy young adults.

BMO InvestorLine has a promotion on until Aug. 31 that offers investors between the ages of 18 and 35 a total of 35 free stock trades and a conditional waiver of applicable account fees until the account holder turns 36. The condition that triggers the fee waiver: clients much make two stock or option trades every six months.