The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content


()

Top links: What Gates and Buffett have in common

A roundup of what The Globe and Mail's market strategist Scott Barlow is reading this morning on the World Wide Web.

The Wall Street Journal reports that bazillionaires Warren Buffett and Bill Gates both consider Business Adventures by John Brooks to be their favourite business book. At first glance, the collection of New Yorker magazine articles from the 1960s is an odd choice, but as Mr. Gates writes, “Brooks’s work is a great reminder that the rules for running a strong business and creating value haven't changed. For one thing, there's an essential human factor in every business endeavor. It doesn't matter if you have a perfect product, production plan and marketing pitch.”