When most Canadians outside of Quebec think of iconic brands, Rona Inc. does not spring to mind. Yet this company traces its roots back to 1939 and is a leader in the building materials, hardware and home renovation fields with over 500 stores.
Rona has had difficulties over the last number of years. Competition has grown stiffer as Home Depot and Lowe’s – huge American players – hone in on their turf. RON’s stock price crested $25 a decade ago, fell to less than $9, and is now trading in the $13 range.