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A Government of Canada economic action plan sign hangs on a fence at a social housing project under construction at Abbott St. and West Pender St. in Vancouver, B.C., on Monday May 24, 2010.
A Government of Canada economic action plan sign hangs on a fence at a social housing project under construction at Abbott St. and West Pender St. in Vancouver, B.C., on Monday May 24, 2010.
(DARRYL DYCK For The Globe and Mail)

How airing ‘action plan’ ads during Hockey Night in Canada could backfire

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The Liberals are banking on the fact that Canadians have grown tired of the barrage of government and Conservative advertising on television during the hockey playoffs and will start to see the campaigns as a symbol of federal waste.