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Employment Minister Jason Kenney speaks in Toronto on Oct. 8, 2013.
Employment Minister Jason Kenney speaks in Toronto on Oct. 8, 2013.
(DEBORAH BAIC/THE GLOBE AND MAIL)

Canada Job Grant: A marketing move the Tories won’t easily abandon

If you’re looking for the reason that the Conservative government has been willing to battle and cajole provinces so long over its planned Canada Job Grant, take a look at the ads.

The federal government launched an ad campaign to promote the program when it announced it last year, at a cost, the CBC reported this week, of $2.5-million – even though grants don’t yet exist.