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Liberal Leader Justin Trudeau gestures during his keynote address at the Liberal biennial convention in Montreal on Feb. 22, 2014.
Liberal Leader Justin Trudeau gestures during his keynote address at the Liberal biennial convention in Montreal on Feb. 22, 2014.
(CHRISTINNE MUSCHI/REUTERS)

How the Liberal logo changed and what it says about the party

Only the keenest of eyes noticed the change, but the Liberal Party of Canada unveiled a “refreshed” logo at its biennial policy convention in Montreal last weekend.

To understand what the logo change means – both typographically and politically – The Globe spoke to Grant Gordon, whose firm Key Gordon Communications has done work for political parties, environmental groups and arts festivals.