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Quebec Liberal Leader Philippe Couillard unveils his party's health policy while campaigning in Trois-Rivières on March 11, 2014.
Quebec Liberal Leader Philippe Couillard unveils his party's health policy while campaigning in Trois-Rivières on March 11, 2014.
(JACQUES BOISSINOT/THE CANADIAN PRESS)

How Péladeau helped make Liberal tactics work

Quebec’s Liberal Leader, Philippe Couillard, has played the federalist card early, and often. The arrival of Pierre Karl Péladeau in the campaign means he’ll be playing it over and over again.

The Parti Québécois knew they were scoring a coup when they recruited Mr. Péladeau, the former chief executive of Quebecor. Suddenly, he’d give them new credibility on the economy – shoring up their weakness.