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An upgrader at the Suncor operations north of Fort McMurray, Alta.
An upgrader at the Suncor operations north of Fort McMurray, Alta.
(FRED LUM/THE GLOBE AND MAIL)

DAVE MORRIS

Suncor needs a little refining on the valuation front

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No CEO likes to see two big screaming negative headlines about their company next to each other. But what doesn’t kill Suncor CEO Steve Williams will only make him strong enough to face the oil sands giant’s next challenge – and it may not be the one investors have their eye on.