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RBC president and CEO Gordon Nixon.
RBC president and CEO Gordon Nixon.
(Jeff McIntosh/THE CANADIAN PRESS)

The PR debacle that wasn’t (as far as RBC investors were concerned)

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This has been a terrible week for Royal Bank of Canada on the public relations front, compelling CEO Gordon Nixon to make a full apology to Canadians Thursday for his bank’s mishandling of the outsourcing story that broke last weekend. With Canadians threatening to pull their business – indeed, the head of one public service union called on members to do so – surely the hullabaloo must have weighed on the stock?