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A Fiat Freemont is displayed at the automaker's booth next to Chrysler's booth at the Shanghai International Automobile Industry Exhibition (AUTO Shanghai) in Shanghai, China, Wednesday, April 24, 2013.
A Fiat Freemont is displayed at the automaker's booth next to Chrysler's booth at the Shanghai International Automobile Industry Exhibition (AUTO Shanghai) in Shanghai, China, Wednesday, April 24, 2013.
(Eugene Hoshiko/AP)

CARL MORTISHED

Why Marchionne should fold Fiat into Chrysler

ROB Insight is a premium commentary product offering rapid analysis of business and economic news, corporate strategy and policy, published throughout the business day. Visit the ROB Insight homepage for analysis available only to subscribers.

If Sergio Marchionne wanted to give President Obama a bit of a feel-good boost in his second term, it would be hard to find a better present than the IPO of a reborn Chrysler on the New York Stock Exchange. The Canadian boss of Fiat isn’t one for political gestures, but the listing of a merged Chrysler and Fiat, an idea that was floated in yesterday’s Wall Street Journal, would be the final triumphant proof that the President’s decision to bail out Chrysler in 2009 with $7-billion (U.S.) of government money was the right thing to do.