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(LUCAS JACKSON/REUTERS)

BREAKINGVIEWS

The next hot offering from Apple: iOUs

Reuters Breakingviews delivers agenda-setting financial insight. Its global correspondents react to stories as they develop, delivering sharp and provocative commentary on big financial news as it breaks. Click here to read more international insights.

Apple may need to make its iOUs as desirable as iPhones. Right now, money managers are gaga for the company’s bonds even before they have made their market debut. But the scale of issuance that could come from the tech giant is on a par with huge borrowers like banks. To be sustainable, that would call for some of Apple’s magic.