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Anthony Scaramucci of SkyBridge Capital opens the annual SALT conference in Las Vegas on May 8, 2013.
Anthony Scaramucci of SkyBridge Capital opens the annual SALT conference in Las Vegas on May 8, 2013.
(RICK WILKING/REUTERS)

BREAKINGVIEWS

SALT sweetens hedge fund image with starry shindig

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SkyBridge Capital is salting away goodwill. Anthony Scaramucci, the gregarious founder of the fund of hedge funds firm, knows he operates in a commoditized business. At the 1,800-strong SkyBridge Alternatives conference in Las Vegas known as SALT, he brings luminaries from Nicolas Sarkozy to Al Pacino and rock band Train together with investors, hedgies and rivals. It may help Mr. Scaramucci create a novel kind of edge.