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Yahoo CEO Marissa Mayer, and Tumblr Chief Executive David Karp speak during a news conference Monday, May 20, 2013, in New York. Yahoo edged up 31 cents, or 1.2 percent, to $26.83 after the Internet company said it was buying online blogging forum Tumblr for $1.1 billion.
Yahoo CEO Marissa Mayer, and Tumblr Chief Executive David Karp speak during a news conference Monday, May 20, 2013, in New York. Yahoo edged up 31 cents, or 1.2 percent, to $26.83 after the Internet company said it was buying online blogging forum Tumblr for $1.1 billion.
(Frank Franklin II/AP)

CARL MORTISHED

Yahoo buys Tumblr: Too much for what it's getting?

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Tumblr is funny but where is the money? If you are not a self-absorbed 13-year old girl or a lonely graphic artist obsessed with Japanese manga, you probably won't be familiar with Tumblr but it's worth a look-see to find out what $1.1-billion (U.S.) can buy in the virtual world.