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Men are silhouetted against a video screen with as they pose with a Samsung Galaxy S3 smartphone in this photo illustration taken in the central Bosnian town of Zenica, May 17, 2013.
Men are silhouetted against a video screen with as they pose with a Samsung Galaxy S3 smartphone in this photo illustration taken in the central Bosnian town of Zenica, May 17, 2013.
(Dado Ruvic/Reuters)

FINANCIAL TIMES

After sudden fall, Samsung is undervalued

Lex is a premium daily commentary service from the Financial Times. It helps readers make better investment decisions by highlighting key emerging risks and opportunities.

Market-leading smartphone maker suffers share slide following cut in sales forecasts as suppliers report scaled-back orders. There is a familiar ring to this, yet it is not Apple but Samsung Electronics which has just suffered its worst week in over a year. The fall was predictable, but it is hard to justify.