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‘My first bunny’ is a soft toy made of real rabbit hair with a polyester interior. It will set you back a mere £2,405 ($3,764). This is just one of the products made by Loro Piana – the Italian cashmere brand in which LVMH has invested €2-billion ($2.7-billion) for an 80 per cent stake. LVMH chairman and chief executive Bernard Arnault really is living up to his nickname “the wolf in cashmere.”