The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

A passerby walks past the Fendi store, part of France’s LVMH group, in New York, February 15, 2007.
A passerby walks past the Fendi store, part of France’s LVMH group, in New York, February 15, 2007.
(Keith Bedford/Reuters)

FINANCIAL TIMES

LVMH’s wolf makes a meal of Loro Piana

Lex is a premium daily commentary service from the Financial Times. It helps readers make better investment decisions by highlighting key emerging risks and opportunities.

‘My first bunny’ is a soft toy made of real rabbit hair with a polyester interior. It will set you back a mere £2,405 ($3,764). This is just one of the products made by Loro Piana – the Italian cashmere brand in which LVMH has invested €2-billion ($2.7-billion) for an 80 per cent stake. LVMH chairman and chief executive Bernard Arnault really is living up to his nickname “the wolf in cashmere.”