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What’s in a name? Fast Retailing would have you believe a lot. The Japanese company behind the Uniqlo brand – famed for its simple clothes and also the sponsor of tennis star Novak Djokovic – is expanding as though fashion is, er, going out of fashion. It is adding 200 stores in Asia every year, half of which will be in China, and plans to raise this target to 400 stores in the future. Last week, it became the first global clothes retailer to open stores in Bangladesh. Shoppers there can pick up a T-shirt for as little as 195 Bangladeshi taka ($3). But is Fast Retailing getting ahead of itself?