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People walk by a Telus store in downtown Toronto.
People walk by a Telus store in downtown Toronto.
(Gloria Nieto/The Globe and Mail)

SEAN SILCOFF

New Telus contracts more transparent, not necessarily cheaper

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The federal government has made it clear that the glory days are over for Canada’s wireless giants. Through a tough wireless code that imposes an end of three-year contracts and other obligations on the incumbents, as well as policy moves that could pave the way for U.S. giant Verizon Communications Inc. to enter the Canadian market, the feds have changed the landscape that Telus Corp., BCE Inc. and Rogers Communications Inc. operate in. They don’t like it one bit – Verizon could be handed an unfair advantage by way of Ottawa’s twisty-turny policy moves – but they need to figure how to compete in the new environment. A new offering from Telus could be a harbinger of what’s to come.